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December 2, 2008

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Enduring Passion: The Story of the Mercedes-Benz Brand
enlarge	Author: Leslie Butterfield Publisher: Wiley Category: Book List Price: ~~$49.95~~ Buy New: $7.02 You Save: $42.93 (86%) Buy New/Used from $7.02 Avg. Customer Rating: (5 reviews) Sales Rank: 203093 Languages: English (Original Language), English (Unknown), English (Published) Media: Hardcover Number Of Items: 1 Pages: 272 Shipping Weight (lbs): 3.7 Dimensions (in): 10.9 x 9.3 x 1.3 ISBN: 047001802X Dewey Decimal Number: 338.476292222 EAN: 9780470018026 ASIN: 047001802X Publication Date: December 6, 2005 Availability: Usually ships in 1-2 business days

Editorial Reviews: Product Description The three-pointed star. Magic. Mystique. Mercedes-Benz. With its legendary performance and quality, Mercedes-Benz is one of the most recognizable brands in existence. The first book to examine Mercedes-Benz as a brand phenomenon, Enduring Passion provides a fascinating look at how the brand developed and the myths and realities surrounding it as it faced the global convulsions of war, mergers, and economic uncertainty. Handsomely produced in a large format and richly illustrated with previously unpublished photographs, Enduring Passion is the life story of the Mercedes-Benz brand and how its iconic symbol became a synonym for power and elegance.

Customer Reviews: Lavishly produced pictorial history of the Mercedes-Benz product and brand April 4, 2008 This curious combination of coffee-table book and corporate history tells the story of the Mercedes-Benz brand from the invention of the automobile in the 1800s through the early years of the 21st century. Author Leslie Butterfield explains that management's attention began to focus on the Mercedes-Benz brand only during the last 10 years or so of this period. Until then, the company's focus had been on engineering and products, with marketing as somewhat of an afterthought. The author certainly makes the case that the brand has survived and prospered despite questionable management, and often against the odds. The book offers a fairly comprehensive account of many ways in which the company failed its brand. However, it has surprisingly little to say about the Chrysler acquisition - a challenge that is no secret. getAbstract believes that corporate-history students, car buffs and anyone stranded in a waiting room will find something to appreciate in this well-produced, lavishly illustrated tome. A Great Gift December 21, 2007 I purchased this for a friend who had just bought his first Mercedes Benz. He said it was fascinating and very hard to put down. For the Mercedes Lover in you September 13, 2007 1 out of 1 found this review helpful I think this is a book any Mercedes owner or enthusiast should have a copy of. Enduring Passion March 24, 2006 5 out of 6 found this review helpful This book gave in great detail the beginnings of both Benz and Daimler up to merger in 1926 and then to 2005. It takes you through the thinking of both men and their values. You can see how and why things were done and not done through the years. The author explains the goods and the bads over the years. The pictures are great! Anyone interested in MB's or own one should read. finally January 8, 2006 4 out of 5 found this review helpful Leslie Butterfield's ?Enduring Passion" is astonishingly the first book about the history of Mercedes Benz brand. It provides a really broad and tensing look at how the Mercedes Benz brand developed from the foundation of the company in the 19th century untill today. Richly illustrated and with numerous anecdotes it gives a - sometimes critical - account of how the brand got where it is today. Readable! http://www.mercedes-benz.com/content/mbcom/international/international_website/de/com/international_home/home/passion/entertainment/Enduring_Passion.html

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